Our globalized world is dominated by a huge trend – the trend towards individuality

Being distinctive is what counts in commercial life; being different is what attracts attention in our society. We want to stand out from the crowd; we want to emphasize our individuality and personality; we want to present ourselves as the best choice.

This has been our legacy for hundreds of years. Human (and therefore social) diversity is what makes the world we live in vibrant and interesting.

However, we cannot look upon our cultural richness or the diversity on earth with the respect, interest and impartiality that is

needed, nor can we draw benefits from the global world so long as we fail to recognize and accept the equality of all mankind.

Emphasizing individuality in a negative sense leads to the separation and segregation of isolated peoples who would often be barely able to survive without third-party support.

Humans are a sophisticated species and adapt well to their respective environments. The solutions or concepts which have been developed to cope with these environments are lived out in varying degrees of subtlety. Globalisation only works because we humans are fundamentally similar the world over and because we have increasingly similar ways of

looking at problems right from birth, throughout our existence and, ultimately, our death.

There is no contradiction in terms between cultural diversity and “we”-consciousness.

We need the consciousness of what we are i.e. all one of a kind known as “Homo Sapiens”, the higher-ranking mammal in the order of primates, which has spread across the planet over the past 150,000 years.

Let us change the perspective. Let us change to cosmopolitanism and emphasize the unity of mankind AND cultural diversity together, in one world!

The Exhibition is inspired by the explosion of colours.

Those striking, powerful colours visible in the streets of Minas Gerais in Brazil and Ecuador enjoy a long tradition. They not only provide a nice backdrop, but are important means of communication and orientation, and are used to display affiliation with groups and communities.

Although we all have the same colour vision, every culture has a different perception of colours, appreciation and use. Preferences differ from one culture to the other, as does association with sad or happy colours. Colour influences both human behavior and human physiology.

The cultural factors and the meaning of colours affect corporate communication and, as such, are a marketing tool. Touching unwittingly on taboos or a lack of understanding of the usual social conventions and emotions lead to misunderstandings or even to irritation.

The photographs taken encourage an interesting intercultural exchange.

Presented by Yvonne Steiner

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