The Exhibition is inspired by the explosion of colours.

Those striking, powerful colours visible in the streets of Minas Gerais in Brazil and Ecuador enjoy a long tradition. They not only provide a nice backdrop, but are important means of communication and orientation, and are used to display affiliation with groups and communities.

Although we all have the same colour vision, every culture has a different perception of colours, appreciation and use. Preferences differ from one culture to the other, as does association with sad or happy colours. Colour influences both human behavior and human physiology.

The cultural factors and the meaning of colours affect corporate communication and, as such, are a marketing tool. Touching unwittingly on taboos or a lack of understanding of the usual social conventions and emotions lead to misunderstandings or even to irritation.

The photographs taken encourage an interesting intercultural exchange.

 
Presented by Yvonne Steiner

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